Lineage

Lineage, a rising star in the cosmetics world, sought a digital presence that embodied their commitment to timeless beauty and conscious innovation. We embarked on a journey to weave a unified brand experience through design.


Firstly, we delved into Lineage's core values, understanding their vision for a clean, sophisticated aesthetic that resonated with a modern audience. Using Figma, we meticulously crafted a website that reflected this essence – from the curated color palette to the intuitive layout. Every element, from product photography to subtle micro-interactions, was meticulously designed to inspire trust and evoke a sense of effortless luxury.

Next, we leveraged the power of Framer to elevate the user experience beyond static visuals. Interactive prototypes brought the website to life, showcasing product demonstrations and immersive storytelling that deepened user engagement. This dynamic experience not only captured the essence of Lineage's products but also instilled a sense of connection with their brand philosophy.

Lineage's website is more than just a showcase; it's a tangible expression of its brand legacy. Through thoughtful design and innovative technology, we created a digital haven that inspires customers to embrace their sense of timeless beauty.



Live: lineage.framer.website